Good day, good folks!
Hey! We've got a new idea. And we'd really like to hear your thoughts.
Actually, the idea isn't new...we've been rolling it around for over a year. Putting it into practice is the new part. Here's what's up.
We plan to go cashless at Family Cow drop points. But before you object too loudly, let me explain the multiple reasons that keep nudging in this direction. I think you'll understand and agree that this move may be best.
#1: Safety - Safety for us and the moms and children that pick up the food. It is no secret that cash makes a crime target. We have been very protected so far, and for that we thank God. But the danger is there. We feel it sometimes. And some of our tribe, especially those with law enforcement background, have warned us strongly that cash at drop points is an unnecessary risk. So we think it's maybe time to sit up and pay attention to the promptings before we have regrets.
#2: Point-of-Sale Technicality - Our drop point system is set up so that, if necessary, we could legally defend that the point-of-sale is at our farm. That's part of why the invoices are emailed ahead of time and each order is packed separately with each invoice is inside each cooler. Accepting cash payment at the drop point with a money box and making change, etc. weakens the defendability of on-farm-point-of-sale. Again, this has not made a problem yet, but we do feel the need to be ready and prepared. Trust me. There are ominous government rumblings that could potentially cause trouble at our drop points unless we are proactive on this.
#3: Free up the Farmer Doing Delivery - We'll have more time to chat, answer questions and in general spend more time with you. This will be the most noticeable effect. And I'm sure it will be the most enjoyable change for all of us.
Just to clarify:
- You will still have two payment options when ordering.
- The 1st option is to pay by credit card. This is the same as before. No change at all.
- The 2nd option is to pay at the drop point by check or money order.
- Between the two options, we do prefer checks since there are less bank charges for us. But we recognize that credit cards have advantages for you. So please, if you prefer credit card payment, feel perfectly free to use your card. We understand.
- When paying by check, it's very helpful to write the check out ahead of time. And please write neatly with blue or black ink.
Just so you know, we have explored numerous other payment options, but none of them are compatible with our checkout system at this point. That could change someday.
I'm full well aware that this "going cashless" move has the potential to strike some of you sideways. It hits me a little sideways too. :) That's why we have thought about this so long and hard and resisted it up to this point. Somehow cash seems so basic and direct and right and farmerish.
But reasons 1 and 2 above do keep coming to the surface from various angles. After a lot of thought and discussion as a team and family we decided the time was right to make this move.
So, here it is! We are starting to phase this plan into action starting now. Let us know your thoughts...but please don't be too hard on us. We don't exactly like it either. :)
[Update: Here are answers to some FAQs.]
- For cream jar credits, we still plan to give you cash on the spot, since this will only require us to carry minimal cash. If we decide to change this someday, we would simply add a credit to your account to be applied to your next order.
- Yes, Debit cards are fine - just select the credit card option during checkout.
- Yes, Money Orders are fine too.
- If you plan to pay by check, but happen to forget your checkbook, no worries. Simply call our farm office and pay by card over the phone.
- And yes, if it's more convenient for you to pay by card, and somewhat a pain to write a check, by all means, pay by card. We will be perfectly happy with that.
Thank you in advance for being understanding.
Edwin & Dawn Shank and Family
Real Farmers. Real Caring. Real Food.